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social

Contenido para redes sociales con ganchos y formatos que funcionan.

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' 'find people asking for,' 'carousel,' 'slide-by-slide,' or 'document post.' Use this for social content, repurposing, scheduling, video scripts, and listening. Posts avoid AI tells like 'it's not X, it's Y' reveals and broetry. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.

Descargar .zipVer en GitHub
Departamento
Marketing
Fuente
Comunidad · coreyhaines31/marketingskills
Autor
Corey Haines
Licencia
MIT
Idioma
Inglés
Nivel
Avanzado. Llama a servicios externos desde sus archivos: conviene revisarla con alguien técnico.

Cómo usarla

Pídale a Claude, por ejemplo:

Seguridad

Riesgo Alto.

Cómo instalarla en Claude

  1. Descargue el .zip de la skill y no lo descomprima.
  2. En Claude: Configuración › Capacidades › active «Crear y editar archivos» (solo la primera vez).
  3. Personalizar › Skills › + › Crear skill › Subir una skill › elija el .zip.
  4. Verifique que el interruptor de la skill quede encendido y pruébela en un chat nuevo.

Instrucciones completas (SKILL.md)

Social Content

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

Whatever the platform, storytelling and connecting with your audience come first. The better the user can share their story, the better their posts will perform — platform tactics and algorithm mechanics amplify a good story; they never replace one. Keep this at the center of every recommendation below.

Before Creating Content

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Goals

2. Audience

3. Brand Voice

4. Resources

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Platform Quick Reference

| Platform | Best For | Frequency | Key Format | |----------|----------|-----------|------------| | LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories | | Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes | | Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | | TikTok | Brand awareness, younger audiences | 1x/day, up to 3x once posts clear a view floor | Short-form video | | Facebook | Communities, local businesses | 1-2x/day | Groups, native video |

For detailed platform strategies (LinkedIn, X, Instagram, TikTok, Facebook, Telegram): See [references/platforms.md](references/platforms.md)

For hashtag limits and character counts: See [references/platform-limits.md](references/platform-limits.md)

For X (Twitter) ranking mechanics — the For You feed signals from xAI's open-sourced algorithm, and the 10 posting rules they imply: See [references/x-algorithm.md](references/x-algorithm.md). Use it whenever the task involves posting on X.

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Content Pillars Framework

Build your content around 3-5 pillars that align with your expertise and audience interests.

Example for a SaaS Founder

| Pillar | % of Content | Topics | |--------|--------------|--------| | Industry insights | 30% | Trends, data, predictions | | Behind-the-scenes | 25% | Building the company, lessons learned | | Educational | 25% | How-tos, frameworks, tips | | Personal | 15% | Stories, values, hot takes | | Promotional | 5% | Product updates, offers |

Pillar Development Questions

For each pillar, ask:

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Hook Formulas

The first line determines whether anyone reads the rest.

Curiosity Hooks

Story Hooks

Value Hooks

Contrarian Hooks

For post templates and more hooks: See [references/post-templates.md](references/post-templates.md)

No AI Tells

Readers scroll past posts that read as generated, and on LinkedIn they say so in the comments. A hook formula is a starting shape. Fill it with a specific fact, number, or story.

Never write these:

Social-specific tells:

Keep fragments and lists of three to one per post. For the full blacklist, use the copywriting skill's AI-tells reference.

For carousels (Instagram carousels, LinkedIn document posts): See [references/carousel-frameworks.md](references/carousel-frameworks.md) — five slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with framework selection guidance, per-slide copy slots, platform notes, and a production checklist. Pick the framework before writing slides.

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Content Repurposing System

Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer-form pillar content and adapted to each platform.

Blog Post → Social Content

| Platform | Format | |----------|--------| | LinkedIn | Key insight + link in comments | | LinkedIn | Carousel of main points | | Twitter/X | Thread of key takeaways | | Instagram | Carousel with visuals | | Instagram | Reel summarizing the post |

Podcast / Video → Social Content

Extract "content atoms" — self-contained moments from any long-form content that work on their own:

| Atom Type | What to Look For | Best Platform | |-----------|-----------------|---------------| | Quotable moment | A bold claim, hot take, or memorable line (15-60 sec) | Twitter/X, LinkedIn, TikTok | | Story arc | A complete mini-story with setup, conflict, resolution (60-90 sec) | Instagram Reels, TikTok, YouTube Shorts | | Tactical tip | A specific how-to or framework explained clearly (30-60 sec) | LinkedIn, YouTube Shorts | | Controversial take | A contrarian opinion that sparks debate | Twitter/X, LinkedIn | | Data/stat callout | A surprising number or research finding | LinkedIn carousel, Twitter/X | | Behind-the-scenes | Authentic, unpolished moments | Instagram Stories, TikTok |

Podcast repurposing workflow:

Per episode, aim for:

Webinar / Live Event → Social Content

| Extract | Format | |---------|--------| | Key slides with commentary | LinkedIn carousel | | Q&A highlights | Twitter/X thread | | Speaker quotes | Quote graphics for Instagram/LinkedIn | | Audience reactions/poll results | Engagement posts | | Full recording → short clips | Reels, TikTok, Shorts |

Newsletter → Social Content

| Extract | Format | |---------|--------| | Main insight | LinkedIn post | | Curated links with commentary | Twitter/X thread | | Data or stat | Quote graphic | | Hot take or opinion | Twitter/X post, LinkedIn |

Repurposing Workflow

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Content Calendar Structure

Weekly Planning Template

| Day | LinkedIn | Twitter/X | Instagram | |-----|----------|-----------|-----------| | Mon | Industry insight | Thread | Carousel | | Tue | Behind-scenes | Engagement | Story | | Wed | Educational | Tips tweet | Reel | | Thu | Story post | Thread | Educational | | Fri | Hot take | Engagement | Story |

Batching Strategy (2-3 hours weekly)

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Engagement Strategy

Daily Engagement Routine (30 min)

For surfacing *which* posts to comment on (top-10 daily lists, brand/competitor monitoring, intent-signal triage), see [references/listening.md](references/listening.md). Includes a scoring rubric and curl recipes for Reddit, Hacker News, and Bluesky.

Quality Comments

Building Relationships

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Analytics & Optimization

Metrics That Matter

Awareness: Impressions, Reach, Follower growth rate

Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves

Conversion: Link clicks, Profile visits, DMs received, Leads attributed

Weekly Review

Optimization Actions

If engagement is low:

If reach is declining:

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Content Ideas by Situation

When You're Starting Out

When You're Stuck

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Scheduling Best Practices

When to Schedule vs. Post Live

Schedule: Core content posts, Threads, Carousels, Evergreen content

Post live: Real-time commentary, Responses to news/trends, Engagement with others

Queue Management

Publishing From Your Agent

Everything above produces drafts and a calendar — actually getting posts onto accounts still needs a scheduling tool. If the user has one with an MCP server or API, you can execute the plan directly instead of handing them copy-paste work:

scheduling tools (Typefully, Buffer, Marky, and others) expose drafting and scheduling through an MCP server or an API, so you can create and schedule posts directly. Check the [tools registry](https://github.com/coreyhaines31/marketingskills/blob/main/tools/REGISTRY.md) for guides.

scheduled. Never auto-publish without an explicit go-ahead.

this skill still apply), then report back the queue with review links.

session and feed real engagement data back into the "adjust timing based on performance" step instead of guessing.

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Reverse Engineering Viral Content

Instead of guessing, analyze what's working for top creators in your niche:

For the complete framework: See [references/reverse-engineering.md](references/reverse-engineering.md)

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Short-Form Video (TikTok, Reels, Shorts)

Short-form video is the highest-reach format on every major platform. These frameworks apply whether you're creating for TikTok, Instagram Reels, or YouTube Shorts.

Platform Specs

| Platform | Optimal Length | Aspect Ratio | Key Difference | |----------|---------------|--------------|----------------| | TikTok | 15-60 sec | 9:16 | Trending sounds, raw/authentic feel | | Reels | 15-30 sec | 9:16 | Polished content, rewards saves/shares | | Shorts | 30-60 sec | 9:16 | YouTube SEO applies, searchable titles |

The 3-Second Rule

You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks:

[VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY]

All three should hit in the first second.

Video Structures

Problem-Solution (15-30 sec):

[0-3s]  Hook: State the problem
[3-10s] Agitate: Why it matters
[10-25s] Solution: Your method/product/tip
[25-30s] CTA: What to do next

List Format (30-60 sec):

[0-3s]  Hook: "X things that [outcome]"
[3-50s] Items: One every 5-8 seconds
[50-60s] CTA

Tutorial (30-60 sec):

[0-3s]  Hook: Show the end result first
[3-8s]  Overview: "Here's how..."
[8-50s] Steps: Quick, clear instructions
[50-60s] Result + CTA

Caption & Subtitle Best Practices

Captions increase watch time by 25-40%. Most social video is watched without sound.

Tools: CapCut (free), Descript, Captions.ai, Premiere Pro

Content Ideas by Type

| Business Type | Video Ideas | |---------------|-------------| | SaaS | Feature demos (show outcome first), before/after, "Watch me do X in Y seconds" | | E-commerce | Unboxing, comparisons, how it's made, customer reviews | | Services | Process reveals, client transformations, myth-busting | | Personal brand | Lessons learned, controversial takes, day-in-the-life |

Common Mistakes

For video hook formulas, scripting templates, warming up a new account, staged posting cadence, and finding a winning format: See [references/short-form-video.md](references/short-form-video.md)

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Task-Specific Questions

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